Mengly Taing

DFS Masters of Wines and Spirits is the largest retail exhibition of its kind in Asia. The assignment was to proofread and edit the program's 200-page hardcover collector's book, featuring over 80 fine wines, spirits, and champagnes from 65 legendary brands for the fourth edition of the event in Singapore. Content was supplied by the brands and edited for space, clarity and consistency. All content was translated to Japanese and Simplified Chinese.

Additional content included "The Six Elements for Entertaining at Home with Wines & Spirits". They were printed on postcards with supporting quotes from well-known experts and distributed to guests at the event.

The assignment was to create themes and copy for a monthly editorial series called "T Picks". Each installment highlighted a different fashion trend and featured ten products selected by the company's category marketing team, including five for men and five for women. The series was adapted for use in store signage and displays and featured on DFS.com; the website's blog, T Journal; and EDMs sent to approximately 240,000 LOYAL T by DFS members each month.

To celebrate the opening of its first DFS Wines & Spirits Duplex inside Terminal 3 at Changi Airport, the first of its kind in the world, DFS partnered with the Raffles Hotel, one of Singapore's most historic landmarks, to introduce the Long Bar by Raffles. Inspired by the legendary bar and its iconic Singapore Sling, the assignment was to create copy for a complimentary menu, coasters and wine tastnig cards for the bar.

The assignment was to create interview questions, copy, and select images for an exclusive editorial series featuring well-known travelers from around the world called “Trips & Tips.” Copy was derived and inspired by written answers submitted by each influencer. The series was featured on DFS.com; the website’s blog, T Journal; and EDMs sent to approximately 240,000 LOYAL T by DFS members each month.

Here was the travel and lifestyle magazine published by Away, the direct-to-consumer luggage company built for modern travelers. I contributed to “Like a Local”, a series of city guides shared through the eyes of a local, and “Worth Traveling For”, reviews of hotels, restaurants, and shops worth planning a trip around.

Here was the travel and lifestyle magazine published by Away, the direct-to-consumer luggage company built for modern travelers. I contributed to “Like a Local”, a series of city guides shared through the eyes of a local, and “Worth Traveling For”, reviews of hotels, restaurants, and shops worth planning a trip around.

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I collaborated with Chandon’s global marketing team during their rebranding to help bring together the identities of their six wineries around the world under one flagship brand across all their digital channels. The assignment was to create content for the brand’s first global website, including brand, country, and product pages, as well as developing an editorial calendar, guidelines, and copy for their Facebook and Instagram accounts.

The assignment was to help Moët Hennessy launch Our Cellar, the company’s first direct-to-consumer online store in the U.S. I created several hundred brand and product pages for their portfolio of Champagne, wine, and spirit brands across multiple phases.